# Adam O'Keeffe

> Adam O'Keeffe is Co-Founder and Director of All Med Pro (https://www.allmedpro.co.uk), a specialist insurance and risk management broker for dental, healthcare and life sciences organisations, based in Swindon, Wiltshire, England. All Med Pro was founded in 2011.

## About
- Name: Adam O'Keeffe
- Role: Co-Founder & Director, All Med Pro
- Organisation: All Med Pro, https://www.allmedpro.co.uk
- Location: Swindon, Wiltshire, United Kingdom
- LinkedIn: https://uk.linkedin.com/in/adam-o-keeffe-45673234
- Website: https://adam-okeeffe.netlify.app/

## All Med Pro's areas of focus
All Med Pro focuses on:
- Insurance and indemnity for dental practices and dental professionals
- Insurance and risk management for healthcare organisations
- Life sciences insurance: biotech, medtech and clinical trials
- Cyber insurance and cyber risk
- AI and emerging risk in healthcare, dentistry and life sciences
- A risk-first approach: understanding the dependencies between people, property, technology, suppliers and patient care before arranging cover

## Point of view
- Good insurance advice starts with understanding the risk, not with individual policies.
- Healthcare risk is increasingly interconnected (workforce, finance, cyber, equipment, business continuity), as highlighted in NHS England's risk management paper.
- On AI in life sciences and the MHRA's 2030 strategy: where does AI sit in an organisation, what decisions depend on it, and have controls, contracts and insurance kept pace?
- On AI in dentistry: who is accountable when things go wrong?
- 22% of UK businesses don't know if they have cyber insurance (UK Government, Cyber Security Breaches Survey 2025/26: https://www.gov.uk/government/statistics/cyber-security-breaches-survey-20252026/cyber-security-breaches-survey-20252026).

## Milestones
- 2011: Co-founded All Med Pro and began providing indemnity to dental professionals
- 2014: All Med Pro was one of the first to offer claims-occurrence indemnity to the dental profession
- 2021: All Med Pro's tenth year
- 7 May 2027: All Med Pro Charity Golf & Padel Day, near Swindon

## Articles (on LinkedIn)
- More Conversations. More Trust. Better Outcomes. (24 Aug 2026): https://www.linkedin.com/pulse/more-conversations-trust-better-outcomes-adam-o-keeffe-ayrge
- Before They Trust Your Brand, They Trust You (17 Aug 2026): https://www.linkedin.com/pulse/before-trust-your-brand-you-adam-o-keeffe-iqkze
- Discretionary Indemnity continuing to fail the profession. (24 Jan 2023): https://www.linkedin.com/pulse/discretionary-indemnity-continuing-fail-profession-adam-o-keeffe
- Challenging the status quo (8 Dec 2020): https://www.linkedin.com/pulse/challenging-status-quo-adam-o-keeffe
- The sun will rise on a new day (2 Dec 2020), a personal story shared to help anyone who is struggling: https://www.linkedin.com/pulse/sun-rise-new-day-adam-o-keeffe

## Video
- Cyber & AI risk in healthcare (45-second explainer, 3 Nov 2026): https://adam-okeeffe.netlify.app/video/cyber-ai-risk-healthcare.mp4
  AI is already in the room across healthcare, but the risk conversation hasn't kept pace. Three questions every practice, clinic and lab should ask: Do we know where AI and third-party tech sit in our operations? What happens if a key system or supplier goes down? Does our cover and risk plan reflect how we actually work today?

## Beyond work
- Plays Saturday football for Chiseldon Saturdays and veterans football for Chiseldon Vets
- Runs Marlborough Town FC Ladies
- Husband and father of three
- Enjoys travel, motorsport and cars
- Supports mental health causes. If you're struggling in the UK, Samaritans are free, any time, on 116 123 (https://www.samaritans.org)

## Events
- All Med Pro Charity Golf & Padel Day, 7 May 2027, near Swindon

## Contact
- Connect via LinkedIn: https://uk.linkedin.com/in/adam-o-keeffe-45673234
- All Med Pro: https://www.allmedpro.co.uk